Yesterday was the grand opening of the new Microsoft Store in Scottsdale Fashion Square mall. I went down there to check it out and yes, it is alarmingly similar to the Apple Store. The real question though is whether Microsoft's retail store is strong enough to take a bite out of Apple's business.
Apple currently has six retail stores in the state of Arizona, with locations in Chandler, Gilbert, Glendale, Phoenix, Scottsdale, and one in Tucson. The Scottsdale location opened earlier this year on Scottsdale Road just south of Kierland Blvd.
The non-traditional nature of the Apple store has been a smash hit for the Cupertino-based computer company. Products are displayed on tables instead of in boxes, shelves, and display cases. They are plugged in and turned on, ready to be used by customers. Employees are friendly and ready to demonstrate the products instead of hiding behind registers. To top it all off, the stores are bright and airy with elegant wood floors.
Walking into the Microsoft Store today was like entering a parallel universe. I saw the same open-air products, ready to be used. I saw the same wood flooring and bright lighting. I saw the same hip, friendly employees with lanyard nametags. There was even cool ambient music playing in the background.
Have you ever noticed the tendency of Phoenix residents to go overboard with Christmas lights during the winter? Some say it is to compensate for the lack of snow, while others suggest that these people simply have too much time on their hands. Whatever the case, elaborate Christmas light displays are an annual tradition among Phoenix residents.
